MSGM is an Italian brand set up by the designer Massimo Giorgetti. His distinct inspirations vary from Coco Chanel to Yves Saint Laurent, to music and contemporary art. The outcome presents a unique collection of MSGM shoes, which is color-bright, playful, elegant and carefree. MSGM was launched in 2010 in spring/ summer and has always been successful. According to Vogue Talents, it is among the best upcoming collections especially regarding MSGM shoes online. The MSGM line is creative and combines the unique and modern flavor with love for art, Indie music and web-connected symbolism. MSGM is made up of many hashtags, hearts and prints that make us remember bright sunsets.